Routine work is shrinking. Conversations are not.
AI is taking over repetitive office work first. What stays is the work between people: understanding a problem, earning trust, asking for a decision. That is selling, and millions of people will move into it in the next few years.
That is the idea behind Pitchtake: let AI take everything a salesperson shouldn’t have to do, and make people much better at the one thing they should.
job changes Europe may need by 2030, double the pre-pandemic pace. Office support and customer service shrink most.
McKinsey Global Institute, 2024workers worldwide will need training by 2030. Cashiers and administrative assistants are among the fastest-declining jobs; sales workers are among the largest-growing.
World Economic Forum, Future of Jobs 2025demand for social and emotional skills in Europe by 2030, while demand for basic cognitive work falls.
McKinsey Global Institute, 2024typical base salary of an Account Executive in Germany, from entry level to senior, before commission.
Gehaltsrechner, based on BA Entgeltatlas, 2026Not every sales job is safe: order-taking and scripted calls are being automated too. The part that keeps its value is the live conversation, and that part can be trained.
When a measure becomes a target, it stops being a good measure.
Goodhart’s law, after economist Charles Goodhart (1975), in the wording of anthropologist Marilyn Strathern (1997).
Most sales teams steer by activity: calls per day, emails sent, meetings booked. Reps learn to hit the number. Dials go up, real conversations get shorter, and the meetings that get booked don’t turn into deals. The team is overfitting to its KPIs: quantity is easy to count, quality is what sells.
Pitchtake scores the conversation itself. The score is a mirror, not a quota: every number points to the moment in the call that explains it, so reps fix the skill instead of gaming the metric.
Five skills, one rubric
The same five sub-scores for practice calls and real calls. Each one comes with the moment in the call that explains it.
Opening
Earning the next thirty seconds.
Discovery
Questions that find a real problem.
Objections
Turning a no into the next question.
Closing
Asking for a clear next step.
Clarity
Saying it so the buyer can repeat it.